Southern Tide

Classic. Coastal. Southern.

Born in South Carolina, Southern Tide identified and filled a void in the market for high-quality youth-inspired clothing with a classic Southern style. With a fast growing business, but a stalled brand identity, we partnered with the key players at ST to introduce a new and improved creative plan from fonts to photography to voice. The goal was to provide the brand with strategic direction to market to their consumers with with authenticity and consistency.