Jose Cuervo

Funday Anyday.

The world’s leading Tequila brand owes much of its fun-loving history to the beach. So we decided to take them back there, in search of good times. With a crew of creators and surfers in tow, we headed south. One week in Mexico led us to a vibrant world of secret beaches and poolside fiestas. When all was said and done, our story tellling partnership led to hours of video footage, thousands of photos, print ads, custom agave-paper zines, a digital campaign, a custom artist-edition bottle, and the world’s first 100% agave surfboard.