Save

RCI_WP_01_OluKai_Header

OluKai

In 2008, Rent Control teamed up with OluKai, a maker of fine footwear for people whose lives revolve around being in and around the water. Drawing inspiration from island culture, OluKai sandals and shoes are worn and loved by surfers, paddlers and watermen of all ages and backgrounds. And their philosophy? In the tradition of giving an offering or tribute in Polynesian culture, OluKai supports the efforts of those who Give Back to preserve local cultures, lands and traditions.

Credits

Creative Direction & Strategy: Rent Control Creative
Art Direction & Design: Rent Control Creative
Photography: Mark Kushimi, Daniel Blom, Joe Tornatzky
Video: Jeremy Snell
Copywriting: Zach Slobig, Natalie Linden

OluKai believes that anyone, no matter where they are, can live Aloha.

RCI_WP_01_OluKai_Image01

RCI_WP_01_OluKai_Image02

RCI_WP_01_OluKai_Image03

RCI_WP_01_OluKai_Image06

RCI_WP_01_OluKai_Image04

RCI_WP_01_OluKai_Image05

RCI_WP_01_OluKai_Image07

RCI_WP_01_OluKai_Image08

RCI_WP_01_OluKai_Image09

RCI_WP_01_OluKai_Image10

RCI_WP_01_OluKai_Image11

RCI_WP_01_OluKai_Image12

RCI_WP_01_OluKai_Image13

RCI_WP_01_OluKai_Image14

RCI_WP_01_OluKai_Image15

RCI_WP_01_OluKai_Image16

RCI_WP_01_OluKai_Image17

RCI_WP_01_OluKai_Image18

RCI_WP_01_OluKai_Image19

RCI_WP_01_OluKai_Image20

RCI_WP_01_OluKai_Image21

RCI_WP_01_OluKai_Image22

RCI_WP_01_OluKai_Image23

RCI_WP_01_OluKai_Image24_EDIT

RCI_WP_01_OluKai_Image25