In 2008, Rent Control teamed up with OluKai, a maker of fine footwear for people whose lives revolve around being in and around the water. Drawing inspiration from island culture, OluKai sandals and shoes are worn and loved by surfers, paddlers and watermen of all ages and backgrounds. And their philosophy? In the tradition of giving an offering or tribute in Polynesian culture, OluKai supports the efforts of those who Give Back to preserve local cultures, lands and traditions.
Creative Direction & Strategy: Rent Control Creative
Art Direction & Design: Rent Control Creative
Photography: Mark Kushimi, Daniel Blom, Joe Tornatzky
Video: Jeremy Snell
Copywriting: Zach Slobig, Natalie Linden
OluKai believes that anyone, no matter where they are, can live Aloha.