The world’s leading Tequila brand owes much of its fun-loving history to the beach. So we decided to take them back there, in search of good times. With a crew of creators and surfers in tow, we headed south. One week in Mexico led us to a vibrant world of secret beaches and poolside fiestas. When all was said and done, our storytellling partnership led to hours of video footage, thousands of photos, print ads, custom agave-paper zines, a digital campaign, a custom artist-edition bottle, and the world’s first 100% agave surfboard.
Art Direction & Design: Rent Control Creative with Daniel Beck and Randy Hild
Photography: Dane Peterson, Scott Soens
Video: A-Frames Creative