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Alternative Apparel

It started with the original burnout tee and grew into one of the leading fashion-forward basics brands in the country. We designed their brand to match the fit and feel of their best fabrics: comfortable, confident and modern. Projects included a rebrand, a website, catalogs, and various digital content.

Credits

Design & Layout: Rent Control Creative
Additional Art Direction: Scott Richards
Photography: Rickett & Sones

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The common thread is art, culture and making change.

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